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Revlon and Guy Fieri Debut Wing-Inspired Glossy Lip Balm

‘Flavortown’ is a limited-edition Super Lustrous Glass Shine Balm in celebration of National Lipstick and Chicken Wing Day.

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By: Rachel Klemovitch

Assistant Editor

Revlon and Guy Fieri launched a limited-edition Super Lustrous Glass Shine Balm in the bold, saucy, wing-inspired shade: “Flavortown.” 

This launch celebrates National Lipstick Day and National Chicken Wing Day, both coinciding on July 29.

Kelly Solomon, Revlon Chief Digital Marketing Officer, said, 

“Revlon and Guy Fieri are two American icons celebrating one iconic day in a bold, unexpected way centered around the virality of our Super Lustrous Glass Shine Balm. As we double down on our omnichannel marketing strategy, this was the perfect opportunity for us to connect with consumers in a fun, fresh way by bringing a new shade, Flavortown to life, which is shoppable exclusively on Revlon.com through 7/29.”

This limited, saucy shade comes in a plain while bullet with gold accents. It also comes with fun, BBQ-themed stickers to dress up the new lippy case.

While Flavortown is not spicy, BBQ, or chicken flavored, it provides a sheer, shiny color and a glassy finish.

The formula includes hyaluronic acid, aloe, and rose quartz; it also comes in the signature vanilla scent. 

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